iA

Resume

Jay Anthony Morgan

User Experience Director, Information Architect, Interaction Designer

Jay A. Morgan’s Resume (PDF)

Summary

As a user experience professional I help businesses make good decisions on how to communicate and interact with their customers. I am an experienced UX leader, Information Architect, User Experience Researcher, and UX manager.

I have successfully operationalized usability testing and UX design methods in two billion-dollar ecommerce corporations. I have built and managed a UX team at an interactive marketing agency. I have provided the user research, information architecture and interaction design for ecommerce search and browse redesigns, and secure community sites.

Accomplishments

Defining IA and Interaction Design for Best Buy’s iPhone & Android Apps. Role: UX Consultant

Building Target Interaction Design Pattern Library. Role: Project Owner, concept to launch

Building a UX Team and Program at Gage. Role: UX Director

Defining Target’s Design Personas. Role:  UX Project Lead

Building a Usability Lab and User Experience Research program at JCP.com. Role: Project Owner.

Experience

Principal UX Consultant March 2010 – Present
Excited States, Inc., Minneapolis, MN
Independent UX consultant at Excited States. Responsible for business development, UX consulting, and day-to-day operations

  • Defining the information architecture, building prototypes for Best Buy’s iPhone and Android applications in an agile product lifecycle. First, defining an in-app checkout to support purchase and fulfillment options, which released in November 2011. Now, re-architecting the apps to advance the overall UX, based on user research findings.
  • Defining an enterprise plan for audience segmentation, persona development, and an information architecture template system, or “parti”, for a global manufacturing and engineering company.
  • Prototype and document functional specifications for a new digital media delivery service for an electronics retailer.
  • Define and prototype new community, profile, and regional sites for an online natural and organic food site.

Director of User Experience July 2008 – Present
Gage Marketing Group, Minneapolis, MN
The first Director of UX hired by Gage. Responsible for building the UX practice, the team, and establishing UX work as a pillar of Gage services for new and existing clients. Working on social, marketing, and transactional B2B and B2C projects.

  • Generating new business by bringing in UX-only and UX-intensive projects.
  • Hire, manage and direct information architecture, interaction design and user experience research.
  • Produce information architecture and interaction design for applications on mobile, web, and desktop.

Senior Information ArchitectJuly 2006 – July 2008
Target Interactive Marketing (target.com), Target Corporation, Minneapolis, MN
Information Architect for Target.com Platform Creative Team, Target Financial Services, Target Corporate, Target Careers, Target India

  • Lead the initiative to define, build and launch the Target Design Pattern Library, including asset and code libraries
  • Championed & developed Task Mind-set Personas for interaction design
  • Interaction design for a new attribute-based navigation system
  • Interaction design for a new search redesign project
  • Manage and direct agency information architects, interaction designers and user experience research teams.
  • Define and document accessibility- and assistive technology-oriented transactional web sites
  • UX Lead making the vision prototypes for future Target.com milestones
  • Championed & introduced iRise Application Simulator for iterative prototyping
  • Introduced Forrester Web Site Review® as a heuristic evaluation tool
  • UX Lead for Target Widget Strategy for desktop, web and mobile widgets

Interface Coordination Manager August 2004 – July 2006
JCPenney eCommerce (jcp.com), L.P., Plano, TX
Information Architect, User Experience Researcher, and Interaction Designer for the $1B ecommerce company

  • Established Information Architecture and Interaction Design Guidelines for UX analysis and design
  • Established usability goals, metrics, and testing methods for JCP design lifecycle
  • Championed & acquired a digital usability lab at JCP corporate headquarters.
  • Usability lab owner & administrator
  • Created usability test plans, protocols, scripts, scenarios, tasks, screeners, and surveys
  • Made usability testing part of the standard web development project plan
  • Introduced iterative design and testing by integrating prototyping and usability testing
  • Conducted user experience research for attribute-based navigation and search redesign projects
  • Executed information architecture, interaction design and specifications for web projects
  • Managed agency teams conducting information architecture and user experience research.

Usability Intern May 2004 – August 2004
Usability Sciences Corporation, Irving, TX
User experience researcher in a 2-member consulting team.

  • Plan, create, log, analyze, and report on Usability testing for clients in multiple industries.
  • Test Methods: Express Tests, Benchmark, Competitive & Comparative, Design Walk-throughs, Remote Prototype testing.

Systems Analyst 1999–2001,
Digital Motorworks Incorporated, Austin, TX
Content Manager in a successful web start-up.

  • Operating DMI’s proprietary software to extract data from dealership databases and post it on their web sites.
  • Manage content for automotive-industry clients like Cars.com, and Ford.com.
  • Using SQL for database queries to troubleshoot content issues and repair them.

Education

Master of Science, Applied Cognition & Neuroscience
University of Texas at Dallas, TX, August 2004

Bachelor of Science, Cognitive Science, Cum Laude
University of Texas at Dallas, TX, August 2003

Undergraduate Studies, Physics & German, GPA 3.2
The University of Texas, Austin, TX 1998-2000

Undergraduate Studies, Chemistry & German, GPA 3.86
Centenary College of Louisiana, Shreveport, LA, 1993-1997

German Language Proficiency (reading and conversational)